Digital transformation of business processes in tourism


  • Ljiljana Stanojevic Faculty of Social Science, Novi Beograd, University Business Academy in Novi Sad
  • Svetlana Vukotic 2Faculty of Applied Management, Economics and Finance, Belgrade, University Business Academy in Novi Sad
  • Drago Cvijanovic 3Faculty of Hotel Management and Tourism, Vrnjačka Banja, University of Kragujevac


digital transformation, web tehnology, innovations, e-tourism, mobile tourism, smart tourism


Digital transformation implies a comprehensive approach to business process management. Innovations in the field of information and communication technologies have also affected the tourism sector, bringing new types of competition. The paper analyzes how the introduction of certain web technologies has led to changes in tourism, from electronic, through mobile, to smart tourism. Web 1.0 technologies have contributed to the improvement of reservation systems. Web 2.0 provides tourists with the opportunity to have all the relevant information throughout the trip. Web 3.0 technologies in tourism 4.0 create a smart tourism environment and contribute to the creation of smart tourism services. This adds value to the tourist offerings that tourists rely on when choosing a tourist destination through three types of personalized experience: virtual reality, augmented reality and IoT technologies. The paper can be useful primarily to the expert community, but also to all other interested, scientific or professional circles in the field of tourism, as well as from other activities.


2022-06-22 — Updated on 2022-11-03

How to Cite

Stanojevic, L., Vukotic, S., & Cvijanovic, D. (2022). Digital transformation of business processes in tourism. Economics, Entrepreneurship and Management Research, 1(1). Retrieved from