Impact of Digital Transformation on the Efficiency of Business Communication in Hybrid Work Environments

Srdjan Blagojević; Albina Kecman

doi:10.62907/eemr250401024b

Authors

Srdjan Blagojević Higher Business School of Vocational Studies Čačak, Serbia Author
Albina Kecman Higher Business School of Vocational Studies Čačak, Serbia Author

DOI:

https://doi.org/10.62907/eemr250401024b

Keywords:

Digital transformation, business communication, hybrid work, collaboration tools, organizational culture

Abstract

Digital transformation has revolutionized business communication, enabling organizations to adapt to hybrid work environments that combine in-office and remote work. Applications such as Zoom, Slack, Microsoft Teams, and project management software like Asana have transformed how teams exchange information, make decisions, and collaborate across geographical and cultural boundaries. This transformation brings significant benefits, including greater clarity, speed, and quality of communication, but also challenges such as information overload, communication breakdowns, and coordination within global teams. This paper explores how digital transformation impacts the efficiency of business communication in hybrid environments, with a focus on the role of organizational cultures, global teams, and strategies for optimization.

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