Artificial Intelligence in Business Software: New Challengesand Opportunities for Management
DOI:
https://doi.org/10.62907/Keywords:
Artificial Intelligence, Business Software, Management, Decision-Making, Digital Transformation, Automation, AI ChallengesAbstract
The integration of Artificial Intelligence (AI) into business software solutions is
reshaping the way modern organizations operate and make decisions. From enterprise resource
planning (ERP) and customer relationship management (CRM) systems to business intelligence
(BI) platforms, AI technologies are increasingly embedded to enhance automation, data analysis,
and user experience. This paper explores the key AI technologies applied in business software, such
as machine learning, natural language processing, and predictive analytics, and examines their
potential to improve managerial efficiency and strategic decision-making. At the same time, the
paper discusses emerging challenges, including technological complexity, ethical concerns, and
the need for digital competence among managers. By providing a comprehensive overview of the
opportunities and risks associated with AI-enabled business software, the study contributes to a
deeper understanding of how AI is transforming managerial practices in the digital age.
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